© ZAC GREENBAUM 2025. ALL RIGHTS RESERVED.

SOUTHWEST

PROJECT DESCRIPTION

 

I wrote and produced this spot on spec for Southwest’s “Wanna Get Away” campaign. We were told that it had made the rounds at Southwest HQ and even got a hearty laugh out of CEO Gary Kelly. Unfortunately, they had just phased out the campaign by the time it got to him, but it was still a cool story.

 

PROJECT DETAILS

 

CLIENT: Southwest

TYPE: Broadcast (spec)

ROLE: Creative Director/Copywriter/Producer

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