PROJECT DESCRIPTION
LeadingAge California wanted a broadcast PSA to launch its “Aging is an Active Verb” campaign with the goal of educating the public to redefine aging as something positive. I came up with the concept of highlighting the achievements of famous and not-so-famous older adults.
PROJECT DETAILS
CLIENT: LeadingAge California
TYPE: Broadcast PSA
ROLE: Creative Director/Copywriter/Producer
AWARDS: Emmy nomination (NorCal region), Ava (Platinum), MarCom (Platinum)