PROJECT DESCRIPTION
With this TV campaign, assisted living provider Eskaton wanted a concept that would highlight the special relationships between its dedicated staff and the residents and their families. While looking for inspiration in many of the “Thank you” letters they’d received, it occurred to me that the letters were their own best messengers and should speak for themselves. The tag emphasizes Eskaton’s commitment to working with families to provide the best quality care for their loved ones.
PROJECT DETAILS
CLIENT: Eskaton
TYPE: Broadcast
ROLE: Creative Director/Copywriter/Producer